"The house is equivalent to the face" is an objective reality consumer law

"The house is equivalent to the face" is an objective reality consumer law Recently, a survey conducted by the China Youth Daily Social Investigation Center of 19,869 people, 84.1 percent of the respondents to confirm the side of the young people of graduation to buy a house. National real estate manager, Union Deputy Secretary-General Chen deposit, psychological comparisons of young people to expect too much of a stable life and can not afford housing worry too much about the moment the main reason many young people eager to buy a house. China's housing system of ad hoc experts, Wuhan University Professor of Sociology, Legal Safeguard, the house gradually become the society's wealth and status symbol, into a face.

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(April 17, "China Youth Daily") Everyone in heart care face, but the "face" in a public context, but is a derogatory "Siyaomianzi living death" is a sensible warning. Although the parents encourage the child's achievement to go beyond the other students the woman of the streets to buy the clothes are not willing to abandon fashion, however, the word "competition" is shameful. In fact, the moral judgment of this traditional society is not suitable for the consumer attitudes of the era of market economy, to establish now the house has nothing to do with the face, "dwelling nude wedding day very comfortable,

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" the idea is tantamount to resurrection Ah Q spirit of victory. Not afraid of mine dead, said a great truth, many-market consumer behavior is "too proud" and "competition" results. Human needs are divided into absolute and relative need, people want to dress modesty refuge from the cold, it is absolutely necessary; but because others wear beautiful clothes, I wear a beautiful,

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this is the relative need. About face subjected to criticism because of the relative need to be considered irrelevant, in fact, relative poverty will produce mental anguish. No need to eliminate the pain? Human society entered the era of rich products, relative to the need to occupy an important position. American economist John Kenneth Galbraith, believes that the economic laws of modern society, people have only production, but production has created a consumer demand. For example, a cheap mobile phones to meet the communication needs, but because the manufacturers to produce new models, people around to buy a new style, so aroused the desire for mobile phone.

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If the people have abandoned the concept of relative need, entirely from the perspective of the absolute need to consider shopping, domestic demand is now on a slippery slope, it will be an economic disaster. Do not get to face the problem that the house, the key to be cognizant of the housing problem is a basic livelihood security areas. If not,

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how the public can comparisons of buyers does not matter; countries have an obligation to resolve the good prices are too high, the obligation to help disadvantaged groups digestion housing difficulties.